Privacy Policy

This Privacy Policy describes how Keds, LLC and its affiliates (“Keds,” “we,” “us,” or “our”) collect, use, and share your personal information when you use our website, kedshoe.com (the “Site”), and in the context of other interactions with us, such as customer service inquiries.

This Policy applies to information collected through the Site and offline. It does not apply to information collected by third-party sites or services linked from our Site. Please read this Policy carefully to understand our practices regarding your information.

By accessing or using the Site, you agree to this Privacy Policy.

1. Information We Collect

We collect several types of information from and about you, including:

  • Personal Information: This is information that identifies you as an individual or relates to an identifiable individual. The categories we collect include:
    • Identifiers such as your name, postal address, email address, and telephone number.
    • Commercial information, including records of products purchased, obtained, or considered, and other purchasing or consuming histories or tendencies.
    • Internet or other electronic network activity information, as described below.
    • Inferences drawn from any of the above to create a profile about your preferences and behavior.
    • If you provide it, information about other people, such as when you ship a product to someone else.
  • Automatic Information: When you visit our Site, we automatically collect certain information about your device and your interaction with the Site. This may include:
    • Log Information: Details of your visit to our Site, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Site.
    • Device Information: Information about your computer and internet connection, including your IP address, operating system, and browser type.
    • Cookies and Similar Technologies: For more information, see the “Cookies and Tracking Technologies” section below.

We collect this information:

  • Directly from you when you provide it to us (e.g., creating an account, making a purchase, contacting customer service).
  • Automatically as you navigate through the Site (using cookies, server logs, and other tracking technologies).
  • From third parties, such as analytics providers and payment processors.

2. How We Use Your Information

We use the information we collect for various business purposes, including:

  • To present our Site and its contents to you and to improve our Site.
  • To provide you with information, products, or services that you request from us.
  • To fulfill your orders and process your payments.
  • To create, manage, and maintain your account with us.
  • To communicate with you about your account or our relationship, including transactional emails (e.g., order confirmations, shipping notifications).
  • To send you marketing and promotional communications, in accordance with your preferences.
  • To administer contests, promotions, or surveys.
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us.
  • To protect our Site, business, and users from fraud, security threats, and other illegal activity.
  • For testing, research, analysis, and product development to enhance your experience.
  • In any other way we may describe when you provide the information.
  • For any other purpose with your consent.

3. Disclosure of Your Information

We may share your personal information with third parties in the following situations:

  • Service Providers: We share your information with third-party vendors, service providers, and contractors who perform services on our behalf, such as payment processing, order fulfillment, data analysis, email delivery, hosting services, customer service, and marketing assistance.
  • Business Transfers: If we are involved in a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Keds’ assets, your information may be transferred to the acquiring entity.
  • Legal Requirements: We may disclose your information to comply with any court order, law, or legal process, including to respond to any government or regulatory request, or to enforce or apply our Terms of Use and other agreements.
  • Protection of Rights: We may disclose information where we believe it is necessary to protect the rights, property, or safety of Keds, our customers, or others. This includes exchanging information for fraud protection and credit risk reduction.
  • With Your Consent: We may share your personal information for any other purpose disclosed by us when you provide the information, with your consent.

We do not sell your personal information to third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

Our Site uses cookies, web beacons, and similar tracking technologies to collect information about your browsing activities.

  • Cookies: A cookie is a small file placed on your device. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this Site may then be inaccessible or not function properly.
  • Web Beacons: Pages of our Site and our emails may contain small electronic files known as web beacons that permit us, for example, to count users who have visited those pages or opened an email.

We use these technologies for several purposes, such as:

  • To allow you to navigate and use key features on the Site.
  • To store your preferences and settings.
  • To analyze how our Site is performing and being used.
  • To deliver interest-based advertising to you.

We may allow third parties to use cookies or other tracking technologies on our Site to collect information about your online activities over time and across different websites.

5. Your Choices and Rights

You have choices regarding our use and disclosure of your personal information:

  • Marketing Communications: You can unsubscribe from our marketing emails by following the instructions located at the bottom of each promotional email. Even if you opt-out of marketing communications, we will still send you transactional messages related to your purchases and account.
  • Cookies: You can typically remove or reject browser cookies through your browser settings. To do this, follow the instructions provided by your browser.
  • “Do Not Track” Signals: Our Site does not currently respond to “Do Not Track” signals from browsers.
  • Your Legal Rights: Depending on your location, you may have certain rights under applicable data protection laws, which may include the right to access, correct, or delete the personal information we hold about you, the right to data portability, the right to restrict or object to our processing of your personal information, and the right to withdraw consent. To exercise these rights, please contact us using the details in the “Contact Us” section below.

We will not discriminate against you for exercising any of your rights.

6. Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on secure servers. Any payment transactions will be encrypted.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission is at your own risk.

7. International Data Transfers

Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. We take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy when transferred internationally.

8. Children’s Privacy

Our Site is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Site. If we learn we have collected or received personal information from a child under 13, we will delete that information.

9. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements, and for other essential purposes such as managing our relationship with you, enforcing our agreements, and resolving disputes.

10. Changes to Our Privacy Policy

We may update our Privacy Policy from time to time. If we make material changes, we will post the new Policy on this page and update the “Last Updated” date at the top. Your continued use of the Site after any change signifies your acceptance of the updated Policy.

11. Contact Us

If you have any questions or comments about this Privacy Policy and our privacy practices, please contact us through our website at kedshoe.com.